Why we press, and press on
It’s another pressing day. We have about 2 tons of apples to go through today. Scott’s hands seem permanently stained from the juice, he’s got scratches all over them from the press racks, and the long hours picking up bucket after bucket of pomace leave him with aches and pains. He’ll put in 10 to 12 hours today, and if he’s lucky, he’ll be home in time to hang out with our son for a little while before bedtime.
Why do we go through all this trouble? As far as I know, only a minority of commercial cider producers presses all locally grown apples on-site. Many outsource the pressing to processors, or buy out-of-season cold-storage apples, bulk juice, or concentrate, often from Washington state or China. It’s efficient and fast and probably more cost-effective. And besides, the results are the same, aren’t they?
Clearly we don’t think so, or we’d take the easier route as well.
We press all our apples because when your devotion to your craft borders on the fanatical (as our does), you are compelled to control the entire process. For us, that means we sort, wash, grind, and squeeze every apple that makes its way into our ciders.
Despite all the work, the advantages of pressing are many. We ensure that only good-quality apples make the cut. We know exactly how much of which varieties we’re pressing, and who grew them, and how and where they were grown. We know what the apples taste like before they hit the grinder. We know their acidity and sugar levels intimately. Did you know that the Brix on one side of an apple can be up to 3 degrees higher than the Brix on another side? We press when the apples are at their peak. We don’t have to leave our apples sitting in a warehouse for days or weeks on end, until there is enough harvest to meet the processor’s tonnage requirement and a spot can be reserved on the processor’s schedule. We don’t have to rely on juice or concentrate arriving in tanker trucks or drums, from apples of questionable quality, who knows how old, grown who knows how, who knows where.
We are able to do small batches by variety, and even by individual orchard, which is particularly exciting with the rare tannic cider apples. I’m talking batches as low as 5 to 15 gallons. You can’t do that when you have a 10-ton minimum processing requirement. Not when you have, say, only 200 pounds of locally grown Foxwhelp, 300 pounds of Kingston Black, 800 pounds of Muscat de Bernay, or even a whopping 1900 pounds of Nehou. Have you ever tasted a single-variety Sonoma County-grown Tremlett’s Bitter cider? It’s incredible how it changes over time. I can’t imagine us making cider without having that kind of experience.
You can buy tannic cider-apple juice in bulk and concentrate. But it would be from apples grown far afield, possibly as far as Europe. Just as with wine, what makes cider so special is how the fruit varies by region. Terroir isn’t a marketing gimmick. It’s real. Our local climate has been perfect for growing apples with the profiles we look for in good cider. The fog, the soil, and the long, dry growing season, coupled with dry farming and minimal fertility, make for fantastic fruit. The tannin levels are off the charts. The sugars are fully developed. And the acidity is just right. The drought is awful, but it may result in us having our highest-quality harvest yet.
Scott is able to blend these small batches following the long, slow fermentations to create the ciders we envision. We have a liberating amount of flexibility. And we are able to craft—and I mean “craft” in its dictionary meaning, to skillfully make something by hand—ciders that reflect a sense of place and our principles, that are a pleasure both to drink and to contemplate.
Now granted, we don’t grow all our apples. We’ve got our hands full with the cidermaking and our own small cider orchard. But the apple growers around here have been having a hell of a time for the past 30 years. We consider it our civic duty to buy from them, and our environmental responsibility to support organic agriculture.
And yay, this harvest we’re not hauling all the apples in bulb crates! I know it may seem charming, but it is a pain in the back. We have upgraded some equipment: forklift! bin dumper! apple washer! And when we can afford it, we’ll upgrade our press as well, because a modified shop press with homemade racks works great, but it sure takes its toll on Scott. We’re not getting any younger, and never is that more apparent than during harvest season. We’re willing to sacrifice a lot for cider, but we draw the line at our bodies. And, of course, our souls.
On reverence for apples
I sometimes wonder whether I've gone a bit off the deep end when it comes to cider apples. I was looking through my photos the other day, and realized I take as many, if not more, photos of apples and our orchard than I do of our own kid. Granted, our son hates having his picture taken and runs at the first sight of my phone, but perhaps I do have a problem.
And yet, I know of plenty of people who go into raptures over wine grapes around here. My fixation is no different.
OK, maybe it is. It is infinitesimally less common. Orchards are routinely bulldozed around here to make way for vineyards. Apples are generally sold as a cheap commodity, fetching maybe a couple hundred dollars per ton at the local processing plant, compared to a couple thousand dollars or more for wine grapes grown in our area.
But isn’t that simply because we confer (a lot) more value to wine grapes than to apples? They’re both just fruit after all. The obvious answer is that wine grapes result in a product that is accorded much greater respect than any apple-derived product, cider especially. And to explore the reasons for that would require a book, not a blog (which is why I’ve been reading Paul Lukacs’ Inventing Wine), but essentially it’s due to a combination of historical, cultural, and economic factors…and an extremely effective marketing campaign!
I can’t change the past or influence culture, I don't really understand economics, and clearly I’m no marketing genius. But if there is one thing I hope to accomplish through this grand experiment we call Tilted Shed, it is to convert just a few of you to share my adoration of the apple.
We’ve been growing cider apples since 2011, and each year we are astounded by how much our terroir affects the tannins, acidity, phenolics, sugars, and flavor profiles of these rare specialty apples. They possess as much complexity and diversity as any treasured wine grape. As a friend, who works in the high-end wine business and has an impeccable palate, astutely observed when he tasted our trial single-variety cider batches: “Cider fills in the holes of wine.”
Apples hold secrets. They persevere through drought and pestilence, and every year they show us a new way to experience them. I revere apples, even though few others do. Our goal is make ciders that elevate the apple to greatness, expressing a unique point of view and sense of place--something that inspires, captivates, and brings joy.
Respect the craft. Revere the apples. Cider is beautiful. This is my mantra.
I hope that by sharing with you our ciders (and by showing you a lot of apple photos—see below!), I won’t be such an anomaly for long.
Tilted Shed co-owner, cider evangelist & shameless rabble rouser!